Shinhan Bank, which has been setting a new standard with constant challenges and innovations in Korea’s banking industry, and CHB, a long-standing industry leader in Korea, became one on April 1, 2006 and integrated Shinhan Bank was launched under the motto of “Financial Pride Of Korea, THE BANK – Shinhan”. As of end of June 2007, Shinhan Bank now stands as an undisputed, financially sound industry leader with 198.6996 trillion won in total assets, 10.76 trillion won in shareholders’ equity, 1,038 branches and 15 million customers.
To offer a comprehensive range of financial services effectively, we segment our customers into 7 groups(Retail, PB, WM, SMEs, (Large)Corporate, IB segments) and pursue specialized business models. To satisfy customers’ financial needs with the top-class financial expertise, we have built and are operating an optimized channel network. Even amid the rapidly changing financial environment, Shinhan Bank maintains its leadership in asset quality and risk manage-ment while trying to develop new growth engines based on strong organizational culture and increase efficiency/ competiti-veness through innovation activities. The Bank is playing a central role in creating the Group synergy based on its market leadership in core areas and strengthening global business in key regions. It is also committed to practicing sustainable management with its pursuit of CSR activities. By providing customers with the best value, earning the deep trust from shareholders, offering a respected workplace for em-ployees and fulfilling the mission as a corporate citizen that belongs to the society and the nation, Shinhan Bank aspires to become a No. 1 Bank that takes a lead not just in Korea but also in Asia and something to be proud of in the minds of customers and to the nation.