Launched on Oct. 1, 2007 upon merger between LG Card and Shinhan Card (new) Shinhan Card has now become an unrivalled No.1 card issuer with 15mn. Cardholders and 125 tn won revenue volume. It is leading a new wave in the card industry with its motto of “Shinhan Card that thinks about the Card Way’ from customers’ perspective.
Based on pride in its stature as one of Asia’s leading credit card companies, Shinhan Card is doing its utmost to further solidify its No.1 position in terms of revenue and profit through decisive investment and consistent new business model development and also to create greater values in terms of quality by offering products and services inexperienced by customers so far. Moreover, it is also striving to offer differentiated yet practical values that are desired by customers by realigning all management activities from a customer’s perspective under a belief that corporate competitiveness stems from ‘customers’. By leveraging SFG’s strong network and offering differentiated products and services as the No.1 player through convenient and diverse channels, Shinhan Card will lead the future trends as well as a ‘genuine life partner for customers’ and a ‘market leader’.